Released in December of 2005, Wired to Win: Surviving the Tour de France is an IMAX film which fuses two ostensibly unconnected disciplines: cycling and neuroscience. The film shadows Baden Cook and Jimmy Caspar, two cyclists competing in the tour. During their journey, the viewer experiences the inner workings of the human brain and its ability to endure one of the most grueling physical challenges on earth – the Tour de France.
Produced in conjunction with Partners Healthcare, The National Science Foundation, Ortho-McNeil Neurologics and nWave Pictures, our company navigated the animators through the complexities of the brain sequences utilizing storyboarding techniques and visual medical supervision.
This sequence details the ability of the brain to process incoming pain signals from the central nervous system. Once realized, the pain is suppressed through the release of endorphins produced by the pituitary gland and the hypothalamus.